Comparison

Docent vs Arcade

Arcade is a capture-and-edit tool — you drive through your product while it records, then direct AI edits on top. Docent skips the driving: give it a URL and it opens the real page itself, clicks through, and narrates.

Arcade is faster editing of a video you still have to make. Docent is not having to make it.

The honest comparison

	Docent	Arcade
Who drives the capture	Docent — point it at a live URL, it browses and narrates itself	You — browser extension, desktop app, or Figma plugin
Time to a finished video	~1 minute, hands off	~6 minutes average with human input (Arcade's own figure)
Free tier	$0 — 5 tours, watermarked, 90-second cap	$0 — 1 published demo, 1 video, 200 AI credits/mo
Paid tier	$29/mo — 15 walkthroughs a month, no watermark	$50/mo (Growth) — unlimited demos/videos, 800 AI credits, custom branding
Annual	$290/yr — 20 walkthroughs a month	$42.50/mo billed yearly
Enterprise	Not offered	Custom — SSO, dedicated CSM, up to 10 brand kits

Prices verified live, 2026-08-29. Re-check before citing.

Who each is actually best for

Pick Arcade if: you want polished, on-brand marketing videos with custom animations and brand kits, and you don't mind clicking through the product first. Editing control is real and Docent doesn't offer it.
Pick Docent if: you make the same kind of video over and over — a client handoff, a CMS walkthrough — and the click-through itself is the part you're tired of doing.
Not a fair fight on: Brand customization. Arcade has custom branding, landing pages, and brand kits on paid tiers; Docent doesn't list any of that today.

"Arcade edits a video you made. Docent doesn't make you make it."

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